Client:
Location:
Speed Queen
Location:
United States of America
600 laundries across Europe
Services:
- Business & brand strategy
- Market analysis, study of competitors and international trends.
- Economic, financial and technical analysis.
- Business models.
- Experience configuration (user, brand).
- Communication strategy support.
- Brand and concept design management.
- Prototyping.
- Processes and procedures engineering.
- Format design management.
- Digital purchasing platform.
- Project management.
- General contractor.
Since innovation often means “building the right conditions and environment that are necessary for the innovation itself“, we have truly revolutionized the self-service laundry business model through a dedicated concept creation by making significant improvements that generate a better user experience.
From design manuals to general contractor for flagship stores, we defined the Brand Manuals, conceived a unique Brand Style, developed customized price lists, selected competent and reliable suppliers gathered in a bespoke purchasing system, optimized costs, and times that have translated into considerable savings.
Thanks to the results achieved, Alliance Laundry System decided to adopt our concept design guidelines in all its laundries worldwide! This indeed is a milestone achievement for us.
In addition, we created the concept design of their headquarters in Italy, France, Germany, and Dubai, acting also as general contractor.
"World’s No. 1 in Self Service Laundry"
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Desita S.r.l. - Italy - Dubai - India - Egypt
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