We are
people-centric
and business oriented.
Everybody Matters:
each member of our Team, our Clients, their Guests and our Partners.
We don’t talk to target or leads, we talk to people, calling each one by name.
We have always believed in H2H: human to human.

Relationships are the best business!
LET'S TALK
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Our services

We create concepts and we enhance existing business formats in food&retail sectors by providing strategic consultancy and integrated design while pursuing goals of happiness, design, positioning, growth, consolidation, improvement of procedures, innovation, beauty, and profitability. We guarantee in-depth analysis, highly customized solutions, knowledge of the international market, consistency, and confidentiality.

People



It all starts with a first meeting in which we get to know and learn about each other.
We listen to you to understand your perspective, desires, problems, and goals so that we can deliver the best solutions.
Being people-centric means to create the best environment to facilitate connections between your staff and guests.
This will differentiate your business over time.
  • People first
    People are important to us.
    You, your staff and your guests are the main characters. As our mission, we aim to bring happiness to all.
  • Brand purpose
    Brands are about people and how they connect to the business’ purpose.
    We need to know you, what do you do and what you wish to achieve.
  • Project Team
    Just like homes need foundations, your project needs a specific team of professionals.
    We are skilled to support you.
  • Market Analysis
    It’s imperative to create a bespoke concept in today’s market saturated with competition, to ensure your chance of success.
    You must make your guests aware of your business’s unique character, to stand out from the crowd.

Design



A paved road means to design, a pathway means experience.
Which one fits the best to you? Not having a strategy is a strategy?
  • Stories
    In order to stand out, you need to connect with real people, not just followers.
    We create story-driven experiences where your guests are at its center.
  • Design for Business
    Creating, planning, developing, managing procedures, and processes to bring happiness to people and profit to your business.
    We unload everything on the ground for the best optimization of time and costs.
  • Experience configurator
    Numbers never lie.
    We are all-sense driven, however, specific data must be used.
  • Prototypes and tools
    Prototypes are the value engineering that save time and money.
    Our content sharing tools will facilitate your understanding, ongoing communication, and future applications.

Business



Design thinking meets trends, data, BP & MKT plans.
A nice design worths nothing if it does not help to sustain a business or enhance its profitability.
  • Idea, product, technology, or CAPEX
    At least one of these is mandatory.
    We will take care of the rest, business plan included.
  • Replicability means future
    A concept has to be unique.
    A business format has to be replicable.
  • Centralization
    Design consistency. Production scaling.
    Cost-effective. Ease ordering system.
  • Funds
    We can support you in founding funds.
    Our International Investors Network is looking for you.

Our mission
To create the happiest experience in people's everyday life
and to enhance the business profitability to stakeholders.

Welcome where happiness and profitability work together.
LET'S TALK
Careers
Are you empathic, creative, enthusiastic and passionate?
Your unique way of being is important to us to get the most out of teamwork. We have an organizational structure that is as horizontal as possible, with few levels between staff and management. We think it is more productive to involve you directly in the decision-making process, rather than direct yourself from above. We will therefore appeal to your will of doing, professionalism and responsibility.
JOIN US
Your expert in design for business.
Desita S.r.l. - Italy - Dubai - India - Egypt
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